Tate Kids
I was contracted by Tate to redesign and rebuild Tate Kids, a pre-existing standalone Wordpress site that was to be brought into the main Tate technical and design structures.
About the project
Taking a design cue with a commissioned illustration, I designed a site that held the same masterbrand aesthetic as the main Tate websites but with a colourful explosion of patterns shapes and textures. I built a companion pattern library and wrote the front end code for the new structure.
I worked in situ with the in-house Tate Digital team, devising fun user labs for school children with the user researcher, auditing existing content and working closely with a dedicated digital producer to devise a new IA structure and content design.
The outcome being a much clearer and more colourful site that made navigating the world of Tate for children a fun and entertaining learning experience
Project links
Roles and responsibilities
- Art direction
- Design discovery
- User research & user labs
- Content design
- Pattern library
- Front-end code
- Information architecture
- Interface design
- UX design
- Accessibility
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Tate Kids gallery -
Some of the Tate Kids icon designs -
Accessibility colours used for the project taken from a Tate painting -
Pattern library background blocks -
User testing card sort topics -
Early design for sign off