V&A mused
The V&A asked me to work on a project focussed at 10-14 year olds (Gen A), leveraging my substantial experience designing and building complex projects with and for young people.
About the project
I worked closely with the V&A’s in-house Digital team and a core team of specialist contractors to deliver a thorough examination of how 10-14 year olds (Gen A), might be introduced to the V&A in a fun and non-cynical way through art, design, fashion, music, gaming and creativity.
I led a detailed process that included young people at its heart to deliver a design and user experience that the V&A could be confident would appeal authentically to this challenging target audience.
The outcome was a very user-focussed quiz site with subtle learning opportunities and a smattering of design mischief launching around the same time as Young V&A museum. Since its launch, the website has continued to reach and engage significant numbers of its target audience. It gained Webby awards honoree mention in the Websites and Mobile Sites Cultural Institutions 2024 category.
Read a more detailed account of the design process on Medium
Project links
Roles and responsibilities
- Art direction
- Design discovery
- User research & user labs
- Service design
- Information architecture
- Interface design
- UX design
- Provenance
- Marketing design
Examples
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Mused canon header design -
V&A mused marketing promo -
Initial information architecture displaying all the different categories and content types -
Initial image treatment -
Initial canon image treatments on the homepage -
Revisited canon design on the homepage